Work with us for 3 months. If we don't see tangible results we will work with you for FREE for the next 3 months

Who are Black Raccoon Consulting

Black Raccoon Consulting is a specialist consultancy dedicated to helping gyms, studios, and fitness businesses thrive — operationally, commercially, and culturally.

We work with independent gym owners, franchise operators, leisure trusts, boutique studios, and small group training facilities

to deliver real, measurable results in their businesses. Whether you're launching your first club or scaling a multi-site operation, we’re here to help you navigate the challenges and unlock the opportunities.


What sets us apart? We don’t believe in one-size-fits-all advice or off-the-shelf solutions. Instead, we take a 360° approach to performance,looking at every aspect of your business—from your marketing and sales systems to your staff, retention, member experience, and operational structure.

Whether you’re firefighting daily challenges or looking to scale your business with confidence, Black Raccoon Consulting is here to provide honest advice, proven strategies, and tailored support to help you succeed.


Smart solutions. Straight talking. Real results.

Want to stay in the loop with insights, tips, and ideas to help you grow your fitness business?

What we do

  • Sales & Marketing Strategy

    We help you generate quality leads, improve conversion rates, and build marketing systems that attract and retain the right members.

  • Operational Efficiency

    We streamline your systems, processes, and team workflows to reduce wasted time, cut costs, and improve consistency.

  • Retention & Member Experience

    We design journeys and experiences that increase member satisfaction, drive loyalty, and reduce attrition.

  • Staff Training & Development


    We support you in creating a high-performing team through coaching, training, and real-world strategies that improve service and sales.

  • Franchise & Multi-Site Support

    We work with franchise owners and growing businesses to ensure consistency, scalability, and strong financial performance across multiple locations.

The Team

Ryanj Charlesworth

Russell Valler

Are you looking to open a new Gym?

Opening a gym is exciting—but it’s also a big step with a lot of moving parts. Whether you're planning an independent facility, launching a franchise location, or adding a gym to a hotel or leisure offering…


Your success starts before you open the doors.

At Black Raccoon Consulting, we’ve helped launch over 50 gyms across the UK — from boutique studios and hotel gyms to large-scale franchises. We work with owners to build the right strategy, generate pre-sale momentum, and deliver a strong, sustainable opening.

  • Pre-sale planning & campaign support

  • Operational set-up & launch strategy

  • Team recruitment, training & onboarding

  • Lead generation & membership sales systems

  • Everything you need to hit the ground running

🎯 If you’re serious about opening a gym that thrives—not just survives Black Raccoon should be your first point of contact.

📩 Let’s have a chat and get your journey off to the best possible start.