www.blackraccoon.org
Let’s Fix What’s Holding Your Gym Back
Right now, performance across the fitness industry is split in two:
Gyms that grow consistently…
and gyms that constantly feel like they’re chasing their tail.
If you’re reading this, chances are you know your club has more potential.
You just need the right support, structure and clarity to unlock it.
Does This Sound Familiar?
Most gym owners are not struggling because of effort.
They’re struggling because of overwhelm, inconsistency and missing systems.
You may be experiencing:
Leads coming in… but inconsistent follow-up and low conversions
Strong interest… but too many cancellations after 1–3 months
Marketing that feels scattered or unpredictable
A team who are trying hard but lack clear structure
Low secondary spend compared to industry benchmarks
Slow growth despite investing time, money and energy
No clear understanding of which numbers matter (and what they mean)
A business that feels stuck despite your passion
The truth is this:
You don’t need more effort.
You need better systems, strategies and support.
And that’s what we specialise in.
We’ve Helped Gyms Across the UK Achieve Exceptional Results
We helped clients achieve:
£250,000+ revenue growth from just £12,000 of consultancy support
37% membership growth from a £3,000 investment
Membership increases from 550 to over 800 in under two years
Energie Fitness Bridgend: 1,700 to 2,200 members
Retention improvements worth £100,000+ per year
Pre-sale Results over double target
Full operational resets delivering higher performance across teams
What We Actually Do and why it works
We are not a marketing agency.
We are a full-service consultancy for the fitness industry.
We help you strengthen every part of your operation:
Marketing That Works
Paid ads, community outreach, corporate strategies, referrals and organic socials that support each other.
No reliance on just Digital Ads
Retention Improvement
Reducing attrition from 5–8% per month to below 3%.
This alone can add six-figure revenue annually.
Simple effective strategies that should but are not standard in most gyms
FitLeads Automation
Instant lead follow-up, SMS, WhatsApp, email sequences, booking flows, onboarding journeys and reactivation campaigns.
Saving time. Improving conversions. Eliminating missed opportunities.
Best of all, we use this for leads and members!
Onboarding That Stops Early Drop-Off
Your first 90 days determine your entire year.
We fix that.
New Revenue Programmes
Challenges, small group training, specialist pathways, retail, spa/thermal add-ons (for hotels), corporate wellness and more.
Team Development & Operational Structure
Service standards, staff development, sales processes, manager structure and accountability.
Understanding Your Business Metrics
Conversion, yield, attrition, lifetime value, usage patterns, revenue drivers.
When you understand your numbers, everything becomes easier to fix.
Whether your aim is growth, stability, expansion or preparing for sale — we help you build a business that performs.
Our December Offer for New Clients
This is our strongest offer of the year, designed to help gyms plan properly before January hits.
If you book a call with us this month, you’ll receive:
1 month FREE FitLeads access
Just for showing up to the call
If you join us a NEW client, you'll recieve
FREE FitLeads for your entire contract
Most clubs save more than £1,500 per year.
33% OFF your monthly consultancy fee
That’s a saving of £500 per month.
£6,000 per year.
Offer Ends
Offer Ends
FitLeads: The System That Fixes 80 Percent of Your Lead and Member Communication Problems
Most gyms do not fail because they lack interest.
They fail because they lack consistent, reliable communication systems.
FitLeads solves that.
FitLeads is our all-in-one automation and communication platform built specifically for the fitness industry.
It manages every lead, every message, every follow-up and every onboarding step — without relying on busy staff or inconsistent processes.
Here’s what it does for your business:
Instant Lead Follow-Up
FitLeads replies to every enquiry instantly via SMS, WhatsApp or email so no lead ever goes cold again.
Automated Booking Flow
Prospects can book tours, calls or trial sessions directly into your diary without staff involvement.
Consistent, Branded Communication
Every message matches your brand tone and processes, eliminating inconsistent or improvised replies.
Full Lead Nurture Journeys
Automated check-ins and reminders keep prospects warm and engaged until they’re ready to join.
Onboarding Journeys for New Members
A structured 90-day communication pathway builds confidence and reduces cancellations.
Reactivation Campaigns
Old leads, cancelled members and expired trials are automatically re-engaged to drive “found revenue”.
Referral Automations
Happy members are encouraged to refer friends through automated sequences that run in the background.
Manager Dashboards and Alerts
Real-time visibility shows which leads booked, responded or need follow-up, with no spreadsheets needed.
Saves Time. Saves Money. Makes You Money.
FitLeads reduces staff workload, increases conversions and improves retention by ensuring nothing is ever missed.
Ready to Build a Stronger, More Profitable Gym in 2026?
We’ve helped dozens of gyms transform their performance.
Now it’s your turn.
Book Your Free Strategy Call
Let’s talk about your goals, your challenge areas and how we can help you move forward.
Black Raccoon Consulting
Building stronger, more profitable gyms, clubs and leisure businesses every day.
So I took up Ryan’s services, as a consultant, to help me get my gym back on track and Ryan is still helping me now. His input is still as valuable as it was four years ago.
The areas in which Ryan has been of great to value to my business:
business strategy, sales, marketing, recruitment, health & safety, finances, systems and procedures, membership systems and much more.
Feoff Hatt
Infitness Gym
I highly recommend Ryan's services based on our exceptional experience with him in enhancing our gym business. His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges.
Andrew Charalambous
Ignite
Ryan is a fantastic professional with a wealth of experience in the fitness and hospitality sector. He brings all of the skills, value and has expertise in sales. It was a pleasure working with Ryan, and I have witnessed remarkable pre-sales success. I highly recommend working with him.
Geoff Djan
Fitness Space
pleasure of being in the position to be able to engage with Ryan on a professional bases. The ideas the structure the professionalism of Ryan and all his knowledge astounds me we have been in the industry the same amount of time but he seriously understands the stuff I have never even thought about. He is a true advocate
Daryl Parry
Castle Country Club
Frequently Asked Questions
Find clear answers to the most common questions about how Black Raccoon and the FitLeads system can help streamline your operations, improve performance and grow your business.
If you need more detail or want to explore how this applies to your club, just reach out — we’re here to help.
How quickly can we expect to see results?
Most clients begin seeing improvements within the first 30 days, especially in lead follow-up, conversions and onboarding. Larger strategic changes build momentum over the following 60–90 days.
Do we need to commit to a long contract?
No. Our supportstarts with a 3 month contract and then reverts to month-to-month with just 30 days' notice. We believe in earning your trust through results, not long-term contracts.
How quickly can we expect to see results?
Most clients begin seeing improvements within the first 30 days, especially in lead follow-up, conversions and onboarding. Larger strategic changes build momentum over the following 60–90 days.
Do we need to commit to a long contract?
No. Our supportstarts with a 3 month contract and then reverts to month-to-month with just 30 days' notice. We believe in earning your trust through results, not long-term contracts.
What if my gym already works with a marketing agency?
That’s absolutely fine. We are not a marketing agency — we focus on the full operational, retention, onboarding and systems side of your business. Many clients keep their agency and work with us to improve the rest of their performance.
Although we are more that proficient at Digital marketing so why not throw it all in together
Is FitLeads difficult for my team to learn?
Not at all. FitLeads is built for simplicity. We set it up for you, train your team, and provide ongoing support. Most teams are confident using it within an hour.
Just takes a few days to set up to your personal specifications and we will handle all that
What if my gym already works with a marketing agency?
That’s absolutely fine. We are not a marketing agency — we focus on the full operational, retention, onboarding and systems side of your business. Many clients keep their agency and work with us to improve the rest of their performance.
Although we are more that proficient at Digital marketing so why not throw it all in together
Is FitLeads difficult for my team to learn?
Not at all. FitLeads is built for simplicity. We set it up for you, train your team, and provide ongoing support. Most teams are confident using it within an hour.
Just takes a few days to set up to your personal specifications and we will handle all that
Will this work for my type of facility?
Yes. We work with independent gyms, franchise clubs, hotel leisure facilities, public leisure centres and boutique studios. The strategies are adapted to your model, your resources and your goals.
What will we actually talk about on the strategy call?
We’ll look at your goals, your numbers, your challenges and your current systems. From there we’ll give you practical, personalised recommendations — whether you choose to work with us or not.
Will this work for my type of facility?
Yes. We work with independent gyms, franchise clubs, hotel leisure facilities, public leisure centres and boutique studios. The strategies are adapted to your model, your resources and your goals.
What will we actually talk about on the strategy call?
We’ll look at your goals, your numbers, your challenges and your current systems. From there we’ll give you practical, personalised recommendations — whether you choose to work with us or not.
It’s Easy to Get Started
Take the first step toward growing your business with a simple, proven system designed for quick setup and powerful results. No tech experience needed — we handle everything for you.
All Rights Reserved 2025, Black Raccoon Consulting
