Franchise Support You Can Trust

At Black Raccoon Consulting, we bring over 20 years of hands-on experience in the world of franchising— working with, for, and as franchise owners across the fitness, food and beverage, and lifestyle sectors.


We understand the unique dynamics of franchising: the balance between brand consistency and local ownership, the pressures of performance, and the need for practical, scalable solutions.


Whether you're a Franchisee looking to maximise your results within an established system, or a franchisor seeking support to strengthen your network, improve franchisee success, or prepare for growth — we’ve been there, and we know what works.

Franchisee Support

Whether you're just starting your franchise journey or you're an experienced operator looking to grow, streamline, or exit—we’re here to support every stage of your business lifecycle. At Black Raccoon Consulting, we provide tailored support that complements your franchisor's systems while focusing on your success as a business owner.

  • Pre-Launch Support

    • Business planning and readiness checks

    • Site selection guidance and layout input

    • Recruitment support for staffing and management roles

    • Pre-sale planning, strategy, and campaign execution

    • Budgeting and financial forecasting

    • Local marketing set-up and launch timeline planning

  • Sales & Marketing Systems

    • Lead generation strategy tailored to your territory

    • Sales process training for teams (based on our

    • Fit to Sell

    • framework)

    • Local marketing optimisation—digital and offline

    • Conversion tracking and reporting to maximise ROI

  • Operational Excellence

    • Process audits to identify bottlenecks and inefficiencies

    • Systems and automation setup to reduce daily workload

    • Class scheduling and programming support

    • KPI tracking and performance coaching

  • Team Development

    • Front-of-house, sales, and management training

    • Coaching your team to deliver consistency and quality

    • Building a member-focused culture

    • Setting expectations and standards aligned with your franchise brand

  • Business Growth & Scaling

    • Strategies to boost member retention and lifetime value

    • Secondary spend opportunities and upsell systems

    • Local brand positioning and community engagement

    • Performance reviews to fine-tune operations and boost profit

  • Exit Planning & Business Sale Readiness

    • Preparing your business for sale

    • Maximising value and appeal to buyers

    • Guidance through the selling process

    • Handover and continuity planning

Whether you need one-time support or ongoing mentorship, we act as your behind-the-scenes partner—helping you get the most from your franchise investment and build a business you're proud of.

Franchisor Support

At Black Raccoon Consulting, we understand that your brand is only as strong as the performance of your network. Supporting franchisees is critical—but scaling a franchise model while maintaining consistency, performance, and culture is no small task.

With over two decades of experience across fitness, food, and beverage franchising, we work alongside franchisors to

strengthen your network, improve franchisee outcomes, and lighten the load on your internal team.

  • Franchisee Onboarding & Launch Support

    • New franchisee coaching from early onboarding through to successful launch

    • Pre-sale campaign delivery and support across lead gen, marketing, and conversions

    • Operational readiness checks prior to opening

    • Support in building launch momentum and early-stage performance

  • Network-Wide Performance Optimisation

    • Training on sales, marketing, retention, and operations tailored to your model

    • Performance audits to identify underperforming clubs and targeted action plans

    • Scalable team training solutions for sales and front-of-house staff

    • Workshops and webinars to upskill franchisees and managers across the network

  • Challenging Club Intervention & Support

    • Independent reviews of struggling locations

    • Hands-on coaching and troubleshooting to get clubs back on track

    • Mediation and support where communication has broken down between head office and franchisee

    • Objective insights and action plans when internal support has reached its limit

  • Business Sale & Exit Readiness

    • Helping franchisees prepare their business for sale (clean systems, strong KPIs, clear narrative)

    • Supporting smooth transitions and protecting the reputation of your brand during the handover

    • Providing new owners with support to settle in and succeed

  • Brand Consistency & Culture

    • Ensuring franchisees align with your vision, standards, and customer experience expectations

    • Building local leadership that lives and breathes the brand, not just follows a manua

Whether you're looking to improve consistency, drive performance, or grow your franchise footprint, Black Raccoon Consulting is your partner behind the scenes — working with both franchisors and franchisees to unlock results across the board.

We help you build a network that doesn’t just expand, but performs.

Ryan Charlesworth

Founder & Managing Director of Black Raccoon Consulting with 27 Years fitness industry experience. Working for the likes of Holmes Place, Marriott and Fitness First as well as 4 years running and owning his own fitness centre.

10 Years consulting experience having working with franchises such as Anytime Fitness, Fitness Space, Jetts & Energie Fitness and with over 25 pre-sale's under his belt

Russell Valler

Senior Consultant and Franchise Expert at Black Raccoon Consulting