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Read our thoughts on a range of topics from how best to run your facility to industry updates and developments
Too Much Choice? Why Simplifying Your Membership Options Could Be the Smartest Move for Your Gym
When it comes to memberships, many gym owners believe that more options mean more appeal. Offer something for everyone, and you’ll increase your chances of converting leads into paying members—right? ... ...more
Growing your Club
March 27, 2025•5 min read
The 5 Most Common Things Missed by Struggling Gyms
The 5 Most Common Things Missed by Struggling Gyms Focus on more than just sales—or risk filling a leaking bucket. Let’s be clear: most gym owners are doing a lot of the right things. Driving members... ...more
Growing your Club
March 19, 2025•4 min read
Creating the Right Environment: Engaging the 5 Senses in Your Gym
Creating the Right Environment: Engaging the 5 Senses in Your Gym As a gym owner, it's easy to get caught up in marketing, memberships, and numbers—but one of the most overlooked drivers of retention ... ...more
Growing your Club
March 13, 2025•4 min read
How to Improve Your Gym Without Spending Money on New Equipment
How to Improve Your Gym Without Spending Money on New Equipment Many gym owners believe that upgrading equipment is the best way to improve their facility. While new kit has its place, it’s not what k... ...more
Growing your Club
February 24, 2025•5 min read
How to Successfully Sell Personal Training in Your Gym
Personal training (PT) is one of the most valuable revenue streams for gyms, yet many facilities struggle to maximise its potential. The challenge isn’t just about convincing members to sign up—it’s a... ...more
Growing your Club ,Personal Training
February 21, 2025•13 min read
The Inside Track Podcast
We interview some of the most influential people in the fitness industry and pick their brain about what works best, what we should be looking at next, how best to achieve success and more importantly how they got to where they are now.
Guests have included: Casey Conrad, Dave Wright, Richard Synnott, Andy King, Bobby Verdun, Mel Tempest, Lisa Keucker, Steve Jensen, Richard Grey, Micahel Boyle and many more
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